Social media strategy
The latest course schedule is available on our online booking page.
This course is for anyone interested in harnessing social media to help their business grow. It will cover the five steps to building an effective social media strategy and how to measure success.
The course will look at the main social media platforms including Facebook, Twitter and Instagram, and give tips for deciding how to promote brands via social media. Participants will also learn how to create authentic and shareable content.
Who is this course for?
- People aged 18+
- People who are developing their own small business or similar enterprise
- Regular social media users and/or people who are very comfortable using the internet
What will you learn?
- You’ll understand how social media can add value to a brand and improve marketing
- Learn the five steps for creating a social media strategy, what’s involved in each step and why it matters
- Understand the benefits of the main social media platforms and how to choose the right ones for you
- Understand the types of content to share
- Gain an understanding of how to target specific customers and reach new audiences
- Begin to develop your brand’s social voice
Prerequisites
- Strong understanding of how to use a computer
- Experienced in using social media
The latest course schedule is available on our online booking page.